The Effective Video Advertising Strategy For Your Ecommerce Store

Effective Video Advertising Strategy For Your Ecommerce StoreWhile video marketing can be effective, there’s no denying it can also be a challenge. Then there’s the cost issue with video, plus the need for smart strategy. Your videos need to get on the right sites, in the right formats, in front of the right people. Here, we can take you through a lowdown on how to create an effective video advertising strategy for your ecommerce store:

Multiple Formats For Videos:

You’ll need this for distribution, and it needs to be planned upfront. For example, videos on YouTube can be a bit longer, like up to 3-5 minutes. Make sure that text is big enough to be read on a phone. Most videos on social media will be viewed on mobile devices.

Product Pages:

Think carefully about which how-to videos you decide to create. You can also make a video for a particular product line or brand you sell. Then use that video on every individual product page.

Email Marketing:

Email MarketingAdding videos in emails can double click-through rates. You can increase that even more if you use an animated gif for the video image. Once you’ve got some videos on hand, you can also weave them into some of the more advanced email marketing tactics. It’s even possible to personalize the videos you send in emails combined with automated marketing techniques.

Search Engine Traffic:

Search Engine Traffic:
Include a video sitemap on your site. Add a transcript of each video to its individual page. Include comments function on your video pages. Include links back to the products mentioned in the video. Optimize each pages’ title and meta description tags – just like you would for any other piece of content. Add social sharing buttons and an email opt-in form.

Blogging:

BloggingVideos can fit into almost any other content marketing format you’ve been using – not just emails. They can be used on your blog, in webinars, and linked to in ebooks, whitepapers, and case studies. And a way to diffuse the cost of those videos.

Author – Pragyan Sharma
Content Writer at Buildabazaar – Best Place To Build Online Store & Sell Products Online in India.

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5 Simple Steps To Help You Create An Affiliate Ecommerce Store That Wins Customers

Create An Affiliate Ecommerce Store That Wins CustomersAffiliate marketing is a marketing channel which is solely based on performance to sell your products online. And it also has one of the lowest cost-per-transaction ratios among all digital channels in online stores. An affiliate business requires selection of products, marketing and few other things. You don’t need any technical expertise for this. All you need is some knowledge of internet and basics of ecommerce to cash in on the ecommerce business opportunities in India

Select The Right Products:
Select The Right ProductsThis selection needs to be based on the current market demand for the products, product pricing, discount offered, overall rating and review of the product. You will have to do your initial bit of research first that the product is good and there are people who are interested in purchasing it along with the terms & conditions associated with it.

Find What People Are Searching For:
Once you have selected the products, you need to find the right set of search terms that are associated with those keywords. You should use the Google keyword planner tool to select the right mix of words. You will need to select keywords that have a large search volume. Typically select keywords that have at least 10,000 search volume.

Evaluate The competition:
You will need to study and understand the competition – product, USP, features, pricing, delivery time, refund policy, SEO implementation, key benefits of your product and target audience.

Choose The Technology:
Choose The TechnologyDecide whether you want a blog or landing pages or you want to be an aggregator of a comparison site. Is it content, is it technology, is it UI or something else – where does your strength lie? Choosing the right technology is important as you don’t want to change your platform every few months.

Choose your marketing channels:
Choose your marketing channels
You need to get enough traffic at a cost that will give you profits. One way to reduce costs is to get more of SEO traffic or referral traffic. Another way is to optimize your paid campaigns.

Author – Pragyan Sharma
Content Writer at Buildabazaar – Best ecommerce store builder in India.

How Does Ecommerce Store Drive More Profit by Free Shipping?

Ecommerce Store Drive More Profit by Free ShippingThe prospect of not paying additional shipping charges by ecommerce logistics for goods purchased online is a very attractive proposition for consumers and they will be more than willing to buy from ecommerce shipping solutions. This can give you a major competitive lead over other online businesses. You will need to assess the real possibilities to offer free shipping because it is not worth offering it if you can’t turn it into something profitable. So, how does free shipping helps ecommerce stores drive more traffic?

Reduces Cart Abandonment
Reduces Cart AbandonmentIf your customers really appreciate your products then they will agree more to pay for shipping. But even your biggest fans will follow the trend at some point and expect free shipping possibility. There are different possibilities to explain why customers want free shipping.

Customers Love The Word “Free”
The idea of getting something free, whatever it is, will always be tempting. When customers see something “free” they unconsciously give it more value. Even when they compare the free item or service to what could be a better deal. The power of getting something “free” is important.

More Choices For Customers
More Choices For CustomersWhen your customer sees the free option available they will be forced to choose between their desire to get more things, which induce spending more but getting something free at the same time or paying shipping fees.

Free Shipping on Returns, Minimum purchase, Specific items, Time and Location specific
If you offer free shipping for a minimum order value, you will motivate the customer to buy more on your website because they will think they are in control of the amount they spend. It’s actually common practice for many online retailers to offer the free shipping option only on specific items – those items where the profit margin is higher and the shipping cost is easily absorbed. Some retailers offer a “free ship to store” option, where customers order online and pick up items from the retailer’s closest physical store. Offering free shipping during the holiday season or special days might get you more orders since there’s more competition around those times of year and customers are expecting free shipment offers to be at their highest.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best ecommerce platform to create online store in India.

A Step-by-Step Guide For eCommerce Shipping Solutions To Make It Profitable

A Step-by-Step Guide For eCommerce Shipping Solutions To Make It ProfitableThe first thing that comes to mind when you get down to build online store, is whether anyone will buy their products or not. Will the package reach your customer on time and in a brand new condition? There could be bad road condition or bad weather condition, or both – affecting the eCommerce logistics. Or the product could be perishable ones and rot before being delivered the customer, or somebody could steal the package or overloading of commodities on bad roads which are also called Transit Risks. So it would be challenge in itself to deliver goods – not just on time but in a good condition.

Here is a 5-step guide for all eCommerce shipping solutions to make it profitable:

Assemble The Team: Identifying the right people to help make this decision for your business is the first step. This requires that you bring into the conversation the right stakeholders within your organization.

Define The Goals:
Define The GoalsYou need to define what you want to accomplish with your eCommerce shipping strategy. These could be anything from – Increasing conversions, expanding market or target audience, decreasing cost, improving operational efficiency.

Check Your Shipment:
Check Your ShipmentMake sure that you have noted down the exact address, phone number with the correct Pincode. Also, check if you are shipping the correct product.

Do Test Links: Sometimes, when you shop online, you get a “page cannot be displayed” message. It’s frustrating and you don’t bother visiting the page again. Testing is vital to the smooth-running of a site. whether it is pre-launch or after you’ve implemented a change.

Listen To Your Customers: Your customers will point out things about your business you may have never thought of. After evaluating their suggestions, react soon to build something even better. When customers see you’re listening, you create much deeper ties and foster brand loyalty.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best eCommerce platform in India.

Strategies to Retain Your Customer and Keep Them Coming Back to Your Ecommerce Store

Acquiring new customers should not be the ONLY aim when you create online store. Businesses should also consider working upon how to retain lost customers. Many ecommerce store builder focus on the acquisition stage with the exclusion of retention. Retention strategies by an ecommerce solution provider truly pay off in the long run and help you build a sound business over time. In order to build a successful retention marketing program, ecommerce solutions in India must aim to prioritize its marketing efforts. Even a tiny change in customer retention can cascade through a business system and multiply over time.

Here are some of the ways you can do that:

Frequent Communications: 

 Frequent Communications

Emails and postcards are inexpensive ways to maintain communications with customers. It’s all about communication and engagement. Be a frequent, courteous social media presence. Use complaints as an opportunity to resolve the problem fully and to thank them with additional services. Host podcasts, give-away events, “open office” Q & A hours, or special sales.

Loyalty Programs:

Loyalty Programs

Reactivating customers who already know you and your product is one of the easiest, quickest ways to increase your revenues. Re-contact and find out why they’re no longer buying. This will lead to some of your best and most loyal customers.

Adding CRM:

Adding CRM

A CRM system, or customer relationship management system, allows you to track, monitor and communicate with customers using an automated platform. You can customize messages to focus on items, issues, products or information of interest to specific customers.

Consistent Customer Experience:

Consistent Customer Experience

There must always be total consistency between what you say and do and what your customers experience. The design, build quality, reliability and serviceability of your product or service must be of the standard your customers want, need and expect. Customers will be attracted to you if you are open and honest with them, care for them, take a genuine interest in them. Don’t let them down and practice what you preach.
Author – Pragyan Sharma

Content Writer at Buildabazaar – The best ecommerce solution provider in India.

E-commerce Business is expected to touch $50-55 billion by 2021

ecommerce-businessE-commerce businesses are growing at a pace which is not expected to slow down any sooner in the near future. The number of ecommerce stores that are being opened recently, and so quickly – is a sign that this just might be the beginning only. Even after so many years being passed in this ecommerce business industry. The stores which provide various ecommerce solutions to every niche of people – are frequently being opened up as ecommerce platforms for small businesses.

And looking at the growth rate a recent report by Reporters Association of India and Boston Consulting Group revealed that – e-commerce market is expected to be at $50-55 billion by 2021 from the current $6-8 billions. The digital opportunity sectors that could see maximum e-commerce penetration – would be consumer electronics, apparel, homeware and furniture, luxury, health, FMCG and food and grocery.

Going Digital Is The Mantra

Going Digital Is The MantraIn order to take advantage of the current digital wave, companies will have to digitize their core business, to unlock significant value. Besides, consumer engagement, integrating all the channels of sale from website and mobile to in-store, and collaborating with marketplaces is key. In the last three years alone digital buying has increased from 3 percent in 2013, to 23 percent in 2016. The overall digital influence on consumers has increased from 9 percent to 30 percent during the same period.

The report reveals discounts has taken a backseat and convenience has scored over, with the customers. From 40 percent in 2014, to more than 55 percent purchase online is due to convenience, rather than discounts. This convenience has been emphasized by the digital purchasing. Which has been catalyzed by progress in infrastructure, including falling smartphone prices, reducing data charges, and rising smartphone penetration. Similarly, social media adoption has increased 2.9 times from 8 percent to 23 percent in the same time period.

Author – Pragyan Sharma
Content Writer at Buildabazaar – an ecommerce solutions service provider catered according to your needs.

Top Ecommerce Marketing Trends for 2017

Top-5-Content-Marketing-Trends

The impact that tech-savvy customers are having on the ecommerce world is not just stronger than ever. Instead, technology today is helping customers keep track of their purchases. And altering the ways in which those consumers interact with ecommerce solution providers. Consumers now have access to a range of tools that help them gauge prices of various ecommerce store builders. As technology helps them make stronger connections with consumers and build their brands faster and be one of the best ecommerce solutions. With the advent of Internet and enhanced mobility, Buildabazaar – an ecommerce solution provider is changing the picture rapidly. Here are top ecommerce marketing trends for 2017:

Chatbots: Companies are turning toward chatbots as the most lucrative solution to handle the growing volume. Many respondents already prefer social media as the best avenue for customer care. Besides greatly reducing the workload for employees, chatbots can increase communication and reduce response times to social messages in need of an answer.

Augmented Reality:

Augmented Reality Augmented reality is closer to the real world. It adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone can now benefit from the ability to place computer-generated graphics in their field of vision.

QR Codes:

QR codes QR codes can be thought of as a paper based hyperlink. That connects the physical tangible world to the online domain. The printed code needs to be scanned with a scanner application. Which translates it into actionable information such as text message, images and webpages. The code can be integrated with any type of media like print advertising, Business cards, brochures and flyers, online advertisement etc.

E-wallets: People are now moving away from wallets and cash payments as digital wallets are gradually becoming popular among them. These digital payments on ecommerce stores are presented with incentives, promo codes and other attractive offers. This practice appeals people to start using e-wallets as payment modes. Digital wallet apps such as Apple Pay, Google Wallet, PayPal – are already being utilised.