How Does Ecommerce Store Drive More Profit by Free Shipping?

Ecommerce Store Drive More Profit by Free ShippingThe prospect of not paying additional shipping charges by ecommerce logistics for goods purchased online is a very attractive proposition for consumers and they will be more than willing to buy from ecommerce shipping solutions. This can give you a major competitive lead over other online businesses. You will need to assess the real possibilities to offer free shipping because it is not worth offering it if you can’t turn it into something profitable. So, how does free shipping helps ecommerce stores drive more traffic?

Reduces Cart Abandonment
Reduces Cart AbandonmentIf your customers really appreciate your products then they will agree more to pay for shipping. But even your biggest fans will follow the trend at some point and expect free shipping possibility. There are different possibilities to explain why customers want free shipping.

Customers Love The Word “Free”
The idea of getting something free, whatever it is, will always be tempting. When customers see something “free” they unconsciously give it more value. Even when they compare the free item or service to what could be a better deal. The power of getting something “free” is important.

More Choices For Customers
More Choices For CustomersWhen your customer sees the free option available they will be forced to choose between their desire to get more things, which induce spending more but getting something free at the same time or paying shipping fees.

Free Shipping on Returns, Minimum purchase, Specific items, Time and Location specific
If you offer free shipping for a minimum order value, you will motivate the customer to buy more on your website because they will think they are in control of the amount they spend. It’s actually common practice for many online retailers to offer the free shipping option only on specific items – those items where the profit margin is higher and the shipping cost is easily absorbed. Some retailers offer a “free ship to store” option, where customers order online and pick up items from the retailer’s closest physical store. Offering free shipping during the holiday season or special days might get you more orders since there’s more competition around those times of year and customers are expecting free shipment offers to be at their highest.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best ecommerce platform to create online store in India.


A Step-by-Step Guide For eCommerce Shipping Solutions To Make It Profitable

A Step-by-Step Guide For eCommerce Shipping Solutions To Make It ProfitableThe first thing that comes to mind when you get down to build online store, is whether anyone will buy their products or not. Will the package reach your customer on time and in a brand new condition? There could be bad road condition or bad weather condition, or both – affecting the eCommerce logistics. Or the product could be perishable ones and rot before being delivered the customer, or somebody could steal the package or overloading of commodities on bad roads which are also called Transit Risks. So it would be challenge in itself to deliver goods – not just on time but in a good condition.

Here is a 5-step guide for all eCommerce shipping solutions to make it profitable:

Assemble The Team: Identifying the right people to help make this decision for your business is the first step. This requires that you bring into the conversation the right stakeholders within your organization.

Define The Goals:
Define The GoalsYou need to define what you want to accomplish with your eCommerce shipping strategy. These could be anything from – Increasing conversions, expanding market or target audience, decreasing cost, improving operational efficiency.

Check Your Shipment:
Check Your ShipmentMake sure that you have noted down the exact address, phone number with the correct Pincode. Also, check if you are shipping the correct product.

Do Test Links: Sometimes, when you shop online, you get a “page cannot be displayed” message. It’s frustrating and you don’t bother visiting the page again. Testing is vital to the smooth-running of a site. whether it is pre-launch or after you’ve implemented a change.

Listen To Your Customers: Your customers will point out things about your business you may have never thought of. After evaluating their suggestions, react soon to build something even better. When customers see you’re listening, you create much deeper ties and foster brand loyalty.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best eCommerce platform in India.

Strategies to Retain Your Customer and Keep Them Coming Back to Your Ecommerce Store

Acquiring new customers should not be the ONLY aim when you create online store. Businesses should also consider working upon how to retain lost customers. Many ecommerce store builder focus on the acquisition stage with the exclusion of retention. Retention strategies by an ecommerce solution provider truly pay off in the long run and help you build a sound business over time. In order to build a successful retention marketing program, ecommerce solutions in India must aim to prioritize its marketing efforts. Even a tiny change in customer retention can cascade through a business system and multiply over time.

Here are some of the ways you can do that:

Frequent Communications: 

 Frequent Communications

Emails and postcards are inexpensive ways to maintain communications with customers. It’s all about communication and engagement. Be a frequent, courteous social media presence. Use complaints as an opportunity to resolve the problem fully and to thank them with additional services. Host podcasts, give-away events, “open office” Q & A hours, or special sales.

Loyalty Programs:

Loyalty Programs

Reactivating customers who already know you and your product is one of the easiest, quickest ways to increase your revenues. Re-contact and find out why they’re no longer buying. This will lead to some of your best and most loyal customers.

Adding CRM:

Adding CRM

A CRM system, or customer relationship management system, allows you to track, monitor and communicate with customers using an automated platform. You can customize messages to focus on items, issues, products or information of interest to specific customers.

Consistent Customer Experience:

Consistent Customer Experience

There must always be total consistency between what you say and do and what your customers experience. The design, build quality, reliability and serviceability of your product or service must be of the standard your customers want, need and expect. Customers will be attracted to you if you are open and honest with them, care for them, take a genuine interest in them. Don’t let them down and practice what you preach.
Author – Pragyan Sharma

Content Writer at Buildabazaar – The best ecommerce solution provider in India.

Top Ecommerce Marketing Trends for 2017


The impact that tech-savvy customers are having on the ecommerce world is not just stronger than ever. Instead, technology today is helping customers keep track of their purchases. And altering the ways in which those consumers interact with ecommerce solution providers. Consumers now have access to a range of tools that help them gauge prices of various ecommerce store builders. As technology helps them make stronger connections with consumers and build their brands faster and be one of the best ecommerce solutions. With the advent of Internet and enhanced mobility, Buildabazaar – an ecommerce solution provider is changing the picture rapidly. Here are top ecommerce marketing trends for 2017:

Chatbots: Companies are turning toward chatbots as the most lucrative solution to handle the growing volume. Many respondents already prefer social media as the best avenue for customer care. Besides greatly reducing the workload for employees, chatbots can increase communication and reduce response times to social messages in need of an answer.

Augmented Reality:

Augmented Reality Augmented reality is closer to the real world. It adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone can now benefit from the ability to place computer-generated graphics in their field of vision.

QR Codes:

QR codes QR codes can be thought of as a paper based hyperlink. That connects the physical tangible world to the online domain. The printed code needs to be scanned with a scanner application. Which translates it into actionable information such as text message, images and webpages. The code can be integrated with any type of media like print advertising, Business cards, brochures and flyers, online advertisement etc.

E-wallets: People are now moving away from wallets and cash payments as digital wallets are gradually becoming popular among them. These digital payments on ecommerce stores are presented with incentives, promo codes and other attractive offers. This practice appeals people to start using e-wallets as payment modes. Digital wallet apps such as Apple Pay, Google Wallet, PayPal – are already being utilised.

Steps to Prepare Your Online Ecommerce Business for Tax Time

tax time

If you’re in a finance position within the ecommerce business – this is that time of the year when you have to pay your taxes. Small ecommerce store owners are often so busy with the day-to-day duties of running the shop that they de-prioritize keeping their financial statements organized. The more disorganized your information is, the bigger the tax bill will be. Here are some things you can do to not only minimize your tax bill, but also save you some time that you can use to grow your business:

Keep your books up to date:

keep-your-records-up-to-dateHaving clean and accurate records is a critical component of a pain-free tax season. It’s also critical in the event that you get audited.

Remember the important deadlines:

tax time important deadline

Tax deadlines can give nightmares to you, and missing them can result in expensive and unnecessary penalties.

Buy good accounting software: With such a software you can download transactions from your bank or online payment system, and input expenses and revenue. Additionally, it can give you a look at how you are doing financially. And you can keep an eye on the expenses that will give you those tax savings.

Set up accounts to match: If your account name matches the name of the line on the tax form to which it relates, your accountant will know exactly where to put it on the tax form. Easy enough.

Attach copies of receipts to your transactions: You can either take a picture of the receipt, or save an electronic copy to the transaction to which it belongs. This can help you in acknowledging exactly what you bought, and how you can deduct it.

Consider Filing for a Tax Extension: You’ll need to fill out the tax extension form that corresponds with your business type and estimate the amount of taxes you owe for the year. Note that if you don’t make a payment for taxes owed by the regular tax deadline, you could be liable for penalties and interest, even if you’ve filed for an extension.

Author – Pragyan Sharma
Content Writer at Buildabazaar – the place where you can get the best ecommerce solutions available for you.

Why Online Retailers Should Invest In eCommerce Mobile App?

After being a witness of such explosive growth in the niche of mobile app for ecommerce, in last 12 months. It is anticipated that about 50% of the online retail sales will be done through mobile based shopping apps by the end of 2018. In short, mobile app for ecommerce are no less than a holy grail of ecommerce online shopping.

And recently, with the advent of 4G Technology, newer and faster networks, a rise in the number of users of these networks, and more affordable 3G and 4G handsets will help to increase data traffic. However, the key driver of data growth on a global scale is mobile apps, particularly mobile video apps. The availability of more affordable 4G handsets is also fuelling growth in data traffic. The increase in affordable 4G-enabled handsets and 4G services, will collectively boost traffic. By 2018, 4G users will generate 46 percent of all mobile data traffic.

An ecommerce online shop app isn’t just a ‘good-to-have’ element for your business any more now. Instead, a mobile app is a potential channel to grow and survive in the competitive retail market. The shoppers buying preferences and methods are changing fast. They enjoy using mobile apps for retail shopping and get whatever they want by making a few taps on their phone screens.

All the little problems that can occur on managing a website can be far easier to remove or fix on an ecommerce mobile app builder. With the availability of various channels as an ecommerce app builder, the customers have numerous smartphones and tablet gadgets to buy. This is why cross-channel selling absolutely makes sense.

These apps are certainly an add-on to your cross channel selling as well as the vital element that you must add to the network. As technology continues to evolve, so too will the growth of eCommerce apps. One of the primary tactics that retailers utilize is figuring out a way to make it easier for a customer to purchase goods or services by simply tapping a button on their phone.

Selling Online Has Never Been Easier!

Selling online has its own advantages in ecommerce world. The way the ecommerce shopping has emerged in the last few years, has seen a tremendous growth rate in the hubs that sell online.

There are many online store which provide the benefits of online selling to its customers all around the country and world. They have been making the work much easier for their customers to make the purchases easier, better and quicker.

Some of the big names to sell online in India and all over the world are Shopify, BuildaBazaar. Bigcommerce etc. They have been emerged as the names which can be thought upon while shopping online for customers.

BuildaBazaar is a SaaS based platform which gives its customer an ease to browse through many of the different customizable themes to help them grown their online store with all the benefits they could ever ask for.

At BuildaBazaar customers will find a user – friendly back end panel to ease the experience. With proper social media integration tools and without even knowing the technical know-how anD different aspects of how to open a store – customers can now have their own store within a few minutes.

Plus, they don’t even have to pay any fee for the license of software, or the installation charges or any hiring professionals – because all the work is done by BuildaBazaar for them. All you have to pay is a reasonable monthly rent as per your plan and you are all set!

Most importantly the payment gateway integration – which is provided by the ecommerce hub with flawless payment systems to make the checkout process even easier for them.