7 BEST PRODUCTS TO SELL ONLINE IN 2018

What a successful online business requires?

  • The best products
  • The best marketing strategy
  • The best online store

And most importantly the fire and furiousness to become the best.

With a boom in eCommerce, selling online is one of the most trendy business ideas. Several websites who were merely into buying & selling have evolved into full-fledged marketplaces and online stores with their large warehouses and customer bases.

Although the eCommerce industry is dominated by some giant stores such as Amazon, Flipkart etc thanks to simple, easy to use and featureful online store builder BuildaBazaar, we have seen small merchants emerging in the eCommerce market and making it.

With an entrepreneur mindset and for those who are looking to make it big in 2018, I have compiled the list of 7 best products that you should consider to sell online in 2018.

1. Mobile Accessories
Mobile Accessories

The smartphone industry is at its all-time high, and with each passing day, it is expected to grow more. Along with the smartphone the accessories industries have been growing for years and is expected to acquire the market of around $107.3 billion.

It will be a good idea for the marketers to sell online accessories such as phone cases, screen guards, earphones, chargers, adapters. In the previous years have seen some major innovations in this industry and is one of the proven ideas to start a business in this niche. So if you have long-term goals for a profitable business then it is recommended to start off with small items with some stunning themes for mobile & accessories.

2. Smart Watches
Smart Watches

This is the era of Artificial intelligence. You can see a lot of smart products in the market, making our lives easier.

In this bubble, we have seen an array of smart devices, one of them is the smartwatch. A few years back no one thought that their watch will be telling about your heart rate, blood pressure or keep your health record. But today all this is possible due to all these tech advancements!

Including smartwatches in your eStore will be a great idea, or you can think to build a new website with stunning Watches theme collection and give your business a boost!

3. Video Doorbells

nullThe technology is all set to rock in 2018. Wouldn’t be all fun to have your house automated?

A technology friendly product Video Doorbells have become a talk of the town. These devices allow you to see who is outside the door, and this idea has dramatically attracted people in general. From the security purpose, Video doorbells serve well. With this popularity, they have grabbed their position in the top-selling products in 2018.

If you have more products in the same niche then support it with a beautiful Home Automation themes and get going in 2018

4. Themed Fanned Clothes

vClothing can never be an old idea to sell, today brilliant minds have developed Themes Print t-shirts giving a more personalized look.

You can see t-shirts with catchy and funny slogans, logos making a trend in the market. If you have this kind of offline store then I recommend you to build an online store for the same as this one of the trendiest things to be sold in 2018. Choose from 100s of Clothing theme, showcase your unique design and make it big this year.

5. Natural Beauty Products

Natural Beauty Products
The skin care industry is already this big, and according to the latest research India is all set to emerge as a great market in skin care segment.

Within the industry, there will a major growth of natural and organic products with pure ingredients. With the increased awareness Indian consumers have now become more conscious for their beauty choices, giving online sellers the opportunity to enter the market of chemical-free skincare products.

If you have an idea in mind the support it with an astonishing Beauty and Wellness themes and find success by selling the natural products.

6. Backpacks

nullGone are the days when backpacks were to give you a nerd look or were considered just some storage material. With around $151 billion they have are giving a trendy look to all from a man, to a woman or a school kid.

No wonder why it is a wonderful niche product to sell in 2018. Along with backpacks, you can sell wallets, tote bags, sling bags and not to forget the peak holiday season which sells more of Travel bags. From the stunning range of Themes for Bags find the most suitable for your Bags store and allow your customers to choose from a variety of options.

7. Portable LED Projectors

nullLED lights have already been making it big in the year 2017, and following the wireless drift, the portable LED projectors are now trending in the market with a total market value of around $3.44 by the year 2022.

These projectors give you easy connection with your smartphone and empower to deliver any presentation then and there. Thus it is recommended for you to include this product in your automation store to sell online.

Today everything is online, there is no need to roam around with products to sell it. Just give it a physical address and it is visible on the internet.

If you want to sell products online with an eCommerce website then there is nothing to worry sign up for free with any of the online store builder and get your own website ready for business.

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The Most Necessary Ecommerce Metrics For Your Online Store

The Most Necessary Ecommerce Metrics For Your Online Store

You know what your eCommerce business needs to achieve desired results? You need to work on E-COMMERCE METRICS.

To become the best eCommerce entrepreneurs or as the best eCommerce solution, you need to focus on the metrics. In fact, entrepreneurs obsess to measure and optimize the metrics giving them better sales results.

However, if your business has reached a certain point then there is no need to focus on every single metrics.

Instead, optimize and correct the right metrics.

Need to know what are correct e-commerce metrics?
In the post below I have listed the 5 essential eCommerce metrics that will have a huge impact on your business and bring it on the right track.

1. Sales Conversion Rate
Sales Conversion Rate

As an entrepreneur, you may know that there is no single formula for success.

According to dictionary Conversion Rates can be defined as the percentage of customers who take a specific action you want.

It is the percentage of website visitors who fill out the form, call your company and actually make online purchases.

No matter what your current conversion rate is you can actually increase it. Some of the ways are-

Customer’s Safety- The consumer must feel safe while buying anything from your store. Provide with SSL certification to your website to protect their transaction.

Privacy Policy- Consumer information is very sensitive, so it becomes necessary for you to build trust and state clearly your privacy policy.

Check For Errors In Content- Wrong Spelling and incorrect grammar can lower down your site’s impression. Always double check content before publishing.

User-Friendly Gestures- Try to include buttons that make the whole buying process simple. Add Buy Now button on product pages to avoid the buyer to scroll down the whole page.

Product Images- What is an eCommerce site without a picture? Include proper pictures of your products. They must be technically clear and taken from every angle.

Trust Factor- Live chat or the chatbots help you gain a lot of trusts. It helps you win loyalty and give your customers real-time support.

Alternative Payment Options- Trust me buyers feel secure if you give them cash on delivery options. Multiple payment options like PayPal, Credit Card and Net Banking make the buyer feel secure about the website while shopping.

2. Average Order Value
Average Order Value

Average order value in an eCommerce Metric that measures the average of a total order placed over a period of time.

  • The average amount of money each customer spends per transaction
    Figured out by dividing your total revenue by the number of orders.
  • This is one of the important metrics for any online store to focus on and drive key business decisions like advertising, store layout, and product pricing.

How To Improve Average Order Value

Split up your customer bases like Low, Medium and High Spenders. Also, you can categorize them on the frequency of orders made and type of products they are purchasing.

Once this is done your customers can be targeted with advertising according to their group.
High spenders can be awarded free coupons and low spenders can be targeted with discounts and offer to improve their value.

Other methods include

  • Cross-selling additional products and services.
  • Adding free shipping on higher orders
  • GIve timely discounts

3. Repeat Customer Rate
Repeat Customer Rate

The repeat customers spend 33% more than a new customer.

Repeat customer rate is the percentage of customers who returned to your website to make a second purchase from your eCommerce store.

You actually need 9 first time shoppers to get real conversion of 1 repeat customer!

If someone gets happy with their first purchase and with your customer service they are likely to come back to your online site.

Why Repeated Customers matter?

  • Repeat customers are the crux of most successful businesses.
  • They are the easiest customer segment to target.
  • They are your brand ambassadors
  • A repeat customer has 60%-70% chance of converting
  • They are easier to sell to.

How to improve it?

  • Provide great customer service
  • Offer special prices, rates and offers to your repeated customers.
  • Maintain database of such customers and send the relevant and timely content of offers and discounts.
  • Evaluate the use of loyalty program.
  • Personalised email content

4. Website Traffic
Website Traffic

Website Traffic Is Important.

Do You know what should be your 2018 Resolution? To increase traffic to your website.

Website traffic is defined as all visitors coming to your site. You can easily get the count of traffic at your website by adding up all the visitors to your website from every source.

Website traffic still remains important in 2018, as digital marketing is at its stake, it becomes important to analyze website’s performance. It actually determines how many new customers you received and how many sales you made.

How can you improve it?
Invest in the non-paid source of traffic such as organic search results, content marketing, video promotions and email marketing to existing clients.
Also invest in paid marketing and ad campaigns such as display ads, search ads and other ads aiming to target your potential customers.

Also invest more and more in SEO – Search Engine Optimization

It is the practice of making your website as accessible as possible to reach the target customers through search engines.

While looking for traffic on your website, not only ask “How many people visited” but do check the following parameters-

  • How longer your users stay?- Get the measure of metrics such as bounce rate and time on page as bringing huge traffic is easy but is useless if the traffic leaves the website within seconds.
  • What percentage of visitors actually made purchases? Getting large audience is not enough if they are not right. Determine how many purchases are actually made on your eCommerce site by checking out the conversion rate.

5. Revenue By Traffic Source
Revenue By Traffic Source

Revenue by Traffic source is breaking down the total revenue of your website from organic searches, paid search, referrals etc. This eCommerce metric highlights all the sources of direct traffic for your eCommerce site.

You can view the highlights by properly tracking your eCommerce store’s activities through Google Analytics.

To Improve Revenue By Traffic Source

  • Identify and stop spending the channels that don’t work

If you find out any channel that is not yielding any traffic and not delivering any results then stop spending time and money on it.

  • Double your investment on the channels that are profitable

Scale up the channel that gives you traffic and invests more in it. Go this is your chance.

Okay! Keep an eye on every end that brings traffic to your site, grow comfortable understanding your business, read all the metrics and work to improve them.

Author Bio – Arpita Gupta
Content writer at ThemeJungle and BuildaBazaar.

The best ecommerce solution in India. BuildaBazaar has been the best ecommerce website builder since 2011 and can help you create online store website in just 24 hours.

Source: SaaSGeek

7 Must Have Features For Your Ecommerce Mobile Application

Want to give your customers the best User Experiences and boost your ecommerce revenue? Check these 7 features your E-commerce Application must have.

Shoppers have now shifted from online shopping to mobile shopping due to ease of buying process and quick access. At every level you need to make your business app to interact with the audiences rather than to engage them with website. Ecommerce businesses giant or entry level both are now focusing on their ecommerce apps. Mobile comprises of 59% of all ecommerce transactions worldwide and is expected to grow further by 2018. Clearly all the companies have big opportunities in the coming year to increase their revenue through online sales from application.

To cater business through your application one need to ease the buying process to attract more customers. Smooth user end experience and similar kinds of features you need to add in your ecommerce application to make it stand out of the others.

Listed below are the best 7 features that one must include in their ecommerce mobile application to deliver the best to your users:

1- Simple Registration Process:

Customers may feel clumsy to fill long forms asking lot of information form. The registration process has to be made simple and easy by the ecommerce mobile app builder. People rarely fill the forms that have more number of fields rather they like to make easy registrations with social media login. Big names in E-commerce solutions such as Infibeam, Amazon and Flipkart keep the registration process simple.

Never make your customer loose interest in your app and keep the registration process simple.

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2- Give Informative links with Minimum Clicks– Simple And Uncluttered Navigation:

The success rate of the app depend on its look and feel and the user experience it offers. The navigation through your should be made simple. One need ensure that the app content should not appear crammed up as a device has limited display size.

Thus it becomes important to keep the design of application simple and uncluttered and also make it responsive according to various screen sizes. A mobile app for ecommerce

not only showcases its products rather it creates a connection with user to interact. By simple navigation I mean to say that a customer should not spend hours searching his product and standard flow should be maintained in the application.

If the app becomes too difficult, then chances are that it can be deleted no matter how loyal your customer is.

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3-All Payment Options Available:

Sometime it may happen that a customer builds up a strong wish to buy a product from your app but are not able to find the payment option he usually uses. This can bring a drop in your sales. Hence, include all type of payment options available to increase your sales. One may include the following payment options-

  1. E Wallets– Paytm, Freecharge, PayUMoney, Mobikwik ect
  2. UPI- Unified payments Interface Apps
  3. Plastic Money – Debit/Credit Cards
  4. NetBanking
  5. Aadhar Card – Aadhaar Enabled Payment System
  6. COD- Cash On Delivery

This is the one of the most important feature of an ecommerce app and helps in pulling maximum number of shoppers.

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4- Push Notification:

Push notification feature has been incorporated into the list of features by most of the successful ecommerce mobile apps. Adding push notification means you can reach to the audiences with immediate promotions, special offers and new product launches. In gaining effective sales, push notification give quick results. Ecommerce mobile app design seems incomplete without push notification, thus becoming an ultimate feature to boost up the sale. Programmers integrate this feature with analytics to gain magnificent outcomes.

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5- Feedback System:

Allow your customer to rate your services, it is not always possible that whatever services you offer will be positive. So if customer have some negative review for you, your services and products than they should not hesitate to display. If you have only positive feedback about your services and application they it may feel that you are misleading your audiences. Mixed reviews can help you and your business take positive steps to improve.

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6- Analytics:

To earn revenue you need to keep an eye on your app performance. Thus analytics become and useful feature for the business owner but not for the users. With this feature the business owners come to know about the buying patterns of their customers. Google Analytics is a tool that indicates their behaviour towards purchasing the product. Through this the business can understand users’ interest through session time, click through rate and how the customer uses the app to search various categories.

By analysing customer behaviour you can truly define your strategy of promotion for a user to drive sales in positive direction.

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7. Exclusive Offers/Discounts:

Offers and discounts are most favourite strategy to attract your customers to motivate for using your app. Offers and discounts offered to install app will motivate people to download your app and retrieve those offers.

Giving deals and discounts on their favourite product will make them feel engaged with themselves.

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All the above feature listed are the one used by best ecommerce apps available online. I believe that these 7 features will help small businesses to become best ecommerce platform.

Every ecommerce platform should aim at providing best experiences to clients including all the features to increase sales and boost revenues.

The Best Ways to Boost Conversion of your eCommerce Website

The Best Ways to Boost Conversion of your eCommerce Website

Mobile analytics is an important sort of metrics that help in providing a direction to your business, and also helps in measuring and determining your exact position in the competition. Measuring the mobile analytics provides the insight you need to determine how mobile really contributes to your bottom line. These help in knowing exactly how the first version of your new mobile app is being used so that you can prioritize investments in the next version. The result is a clear understanding of mobile app engagement so that you can make data-driven decisions. Here are some of the best ways to do just that:

Streamlined Checkout Process:

To build trust within the checkout, make sure your page matches your site’s look and feel, a disconnect between the two can throw off your customers. Most importantly, keep your SSL certificate up to date, to make a safe payment.

Easy Navigation:

Easy Navigation

Use a clear menu structure and keep it consistent across every single page on the website. If you’re not sure how to structure your menu, heat mapping is a great tool to see how your users are interacting with your website.

Site Wide Search:

It helps you keep track of what people are searching for so you can adjust your website accordingly. To ensure it’s most effective, place the search bar near the top menu navigation, use placeholder text, use auto-complete or suggestions. This helps your customers further refine items based on search terms.

Optimize Site Speed:

Optimized Site Speed

Customers expect their experience to be fast and efficient, so you can’t afford to lose customers to a slow website. Your page speed also affects SEO, impacting a new visitor’s ability to find your eCommerce website through search engines and PPC channels. Slow load time means less visibility on Google.

Mobile Responsive:

Mobile Responsive

A responsive mobile design means your website will adapt its layout to the size of the device and switch orientation between portrait and landscape as the device is rotated. The design must also account for a touch screen interface instead of traditional cursor inputs, requiring a user-friendly design with clickable items.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best eCommerce platform and E learning solutions provider in India.

Source: SaasGeek

Biggest Brands On Buildabazaar

BuildaBazaar has emerged as an eCommerce platform which helps you build and boost your business. Technology and internet boom has brought in the demand for ecommerce platform for almost all kind of businesses. It wouldn’t be a hyperbole, if we say that BuildaBazaar takes pride of it’s 60,000+ valued brand-names, that you already trust. Here are some of the biggest brands opened on Buildabazaar:

AmulOnline
Amul Online

AmulOnline, a platform where you can order a wide range of Amul products- fresh milk, curd, butter, chocolates, cheese, kool drinks, sweets, etc. from the comfort of your home or office. The product ordered will be delivered at your doorstep, at the time you need it! The Gujarat Co-operative Milk Marketing Federation (GCMMF) jumped to the digital platform with this special Amul app designed by Infibeam- Ahmedabad-based e-retailer.

Panasonic
Panasonic

Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, Camcorders, Car Audio Systems, and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions.

Crossword
Crossword

Crossword aims to be a point of cultural and social interaction where authors and poets hold court, to be informed, entertained, even enlightened. Crossword stocks the widest range of Books – Movies- Music- Toys- Stationery- Magazines and CD ROM’s. Among the numerous writers who have visited the store are Arundhati Roy, Vikram Chandra, Vikram Seth, Kiran Desai, Amitav Ghosh, Ricardo Semler and Jack Canfield.

Spykar
Spykar

The Brand firmly believes in youth being the core of the brand. Spykar’s designs are made to suit every living soul. With a vast collection of denim, trousers, t-shirts, shirts, jackets, and accessories, there is a Spykar product that caters to every mood. To complete the gamut there’s a Brand new range of exotic perfumes and deodorants.

@home

@home, positioned as a Home styling expert, is a perfect one-stop solution store for home planning, with finest quality furniture, soft furnishings & home accessories to enhance your indoor and outdoor spaces. With a wide range of your living, dining, bedroom, kitchen, and garden – In an effort to help customers make an informed decision whilst buying furniture, @home displays its furniture in ‘actual room settings.

Author – Pragyan Sharma
Content Writer at Buildabazaar – The best eCommerce platform in India.

Source: SaasGeek

The Effective Video Advertising Strategy For Your Ecommerce Store

Effective Video Advertising Strategy For Your Ecommerce StoreWhile video marketing can be effective, there’s no denying it can also be a challenge. Then there’s the cost issue with video, plus the need for smart strategy. Your videos need to get on the right sites, in the right formats, in front of the right people. Here, we can take you through a lowdown on how to create an effective video advertising strategy for your ecommerce store:

Multiple Formats For Videos:

You’ll need this for distribution, and it needs to be planned upfront. For example, videos on YouTube can be a bit longer, like up to 3-5 minutes. Make sure that text is big enough to be read on a phone. Most videos on social media will be viewed on mobile devices.

Product Pages:

Think carefully about which how-to videos you decide to create. You can also make a video for a particular product line or brand you sell. Then use that video on every individual product page.

Email Marketing:

Email MarketingAdding videos in emails can double click-through rates. You can increase that even more if you use an animated gif for the video image. Once you’ve got some videos on hand, you can also weave them into some of the more advanced email marketing tactics. It’s even possible to personalize the videos you send in emails combined with automated marketing techniques.

Search Engine Traffic:

Search Engine Traffic:
Include a video sitemap on your site. Add a transcript of each video to its individual page. Include comments function on your video pages. Include links back to the products mentioned in the video. Optimize each pages’ title and meta description tags – just like you would for any other piece of content. Add social sharing buttons and an email opt-in form.

Blogging:

BloggingVideos can fit into almost any other content marketing format you’ve been using – not just emails. They can be used on your blog, in webinars, and linked to in ebooks, whitepapers, and case studies. And a way to diffuse the cost of those videos.

Author – Pragyan Sharma
Content Writer at Buildabazaar – Best Place To Build Online Store & Sell Products Online in India.

5 Simple Steps To Help You Create An Affiliate Ecommerce Store That Wins Customers

Create An Affiliate Ecommerce Store That Wins CustomersAffiliate marketing is a marketing channel which is solely based on performance to sell your products online. And it also has one of the lowest cost-per-transaction ratios among all digital channels in online stores. An affiliate business requires selection of products, marketing and few other things. You don’t need any technical expertise for this. All you need is some knowledge of internet and basics of ecommerce to cash in on the ecommerce business opportunities in India

Select The Right Products:
Select The Right ProductsThis selection needs to be based on the current market demand for the products, product pricing, discount offered, overall rating and review of the product. You will have to do your initial bit of research first that the product is good and there are people who are interested in purchasing it along with the terms & conditions associated with it.

Find What People Are Searching For:
Once you have selected the products, you need to find the right set of search terms that are associated with those keywords. You should use the Google keyword planner tool to select the right mix of words. You will need to select keywords that have a large search volume. Typically select keywords that have at least 10,000 search volume.

Evaluate The competition:
You will need to study and understand the competition – product, USP, features, pricing, delivery time, refund policy, SEO implementation, key benefits of your product and target audience.

Choose The Technology:
Choose The TechnologyDecide whether you want a blog or landing pages or you want to be an aggregator of a comparison site. Is it content, is it technology, is it UI or something else – where does your strength lie? Choosing the right technology is important as you don’t want to change your platform every few months.

Choose your marketing channels:
Choose your marketing channels
You need to get enough traffic at a cost that will give you profits. One way to reduce costs is to get more of SEO traffic or referral traffic. Another way is to optimize your paid campaigns.

Author – Pragyan Sharma
Content Writer at Buildabazaar – Best ecommerce store builder in India.