Want to give your customers the best User Experiences and boost your ecommerce revenue? Check these 7 features your E-commerce Application must have.
Shoppers have now shifted from online shopping to mobile shopping due to ease of buying process and quick access. At every level you need to make your business app to interact with the audiences rather than to engage them with website. Ecommerce businesses giant or entry level both are now focusing on their ecommerce apps. Mobile comprises of 59% of all ecommerce transactions worldwide and is expected to grow further by 2018. Clearly all the companies have big opportunities in the coming year to increase their revenue through online sales from application.
To cater business through your application one need to ease the buying process to attract more customers. Smooth user end experience and similar kinds of features you need to add in your ecommerce application to make it stand out of the others.
Listed below are the best 7 features that one must include in their ecommerce mobile application to deliver the best to your users:
1- Simple Registration Process:
Customers may feel clumsy to fill long forms asking lot of information form. The registration process has to be made simple and easy by the ecommerce mobile app builder. People rarely fill the forms that have more number of fields rather they like to make easy registrations with social media login. Big names in E-commerce solutions such as Infibeam, Amazon and Flipkart keep the registration process simple.
Never make your customer loose interest in your app and keep the registration process simple.
2- Give Informative links with Minimum Clicks– Simple And Uncluttered Navigation:
The success rate of the app depend on its look and feel and the user experience it offers. The navigation through your should be made simple. One need ensure that the app content should not appear crammed up as a device has limited display size.
Thus it becomes important to keep the design of application simple and uncluttered and also make it responsive according to various screen sizes. A mobile app for ecommerce
not only showcases its products rather it creates a connection with user to interact. By simple navigation I mean to say that a customer should not spend hours searching his product and standard flow should be maintained in the application.
If the app becomes too difficult, then chances are that it can be deleted no matter how loyal your customer is.
3-All Payment Options Available:
Sometime it may happen that a customer builds up a strong wish to buy a product from your app but are not able to find the payment option he usually uses. This can bring a drop in your sales. Hence, include all type of payment options available to increase your sales. One may include the following payment options-
- E Wallets– Paytm, Freecharge, PayUMoney, Mobikwik ect
- UPI- Unified payments Interface Apps
- Plastic Money – Debit/Credit Cards
- Aadhar Card – Aadhaar Enabled Payment System
- COD- Cash On Delivery
This is the one of the most important feature of an ecommerce app and helps in pulling maximum number of shoppers.
4- Push Notification:
Push notification feature has been incorporated into the list of features by most of the successful ecommerce mobile apps. Adding push notification means you can reach to the audiences with immediate promotions, special offers and new product launches. In gaining effective sales, push notification give quick results. Ecommerce mobile app design seems incomplete without push notification, thus becoming an ultimate feature to boost up the sale. Programmers integrate this feature with analytics to gain magnificent outcomes.
5- Feedback System:
Allow your customer to rate your services, it is not always possible that whatever services you offer will be positive. So if customer have some negative review for you, your services and products than they should not hesitate to display. If you have only positive feedback about your services and application they it may feel that you are misleading your audiences. Mixed reviews can help you and your business take positive steps to improve.
To earn revenue you need to keep an eye on your app performance. Thus analytics become and useful feature for the business owner but not for the users. With this feature the business owners come to know about the buying patterns of their customers. Google Analytics is a tool that indicates their behaviour towards purchasing the product. Through this the business can understand users’ interest through session time, click through rate and how the customer uses the app to search various categories.
By analysing customer behaviour you can truly define your strategy of promotion for a user to drive sales in positive direction.
7. Exclusive Offers/Discounts:
Offers and discounts are most favourite strategy to attract your customers to motivate for using your app. Offers and discounts offered to install app will motivate people to download your app and retrieve those offers.
Giving deals and discounts on their favourite product will make them feel engaged with themselves.
All the above feature listed are the one used by best ecommerce apps available online. I believe that these 7 features will help small businesses to become best ecommerce platform.
Every ecommerce platform should aim at providing best experiences to clients including all the features to increase sales and boost revenues.