Strategies to Retain Your Customer and Keep Them Coming Back to Your Ecommerce Store

Acquiring new customers should not be the ONLY aim when you create online store. Businesses should also consider working upon how to retain lost customers. Many ecommerce store builder focus on the acquisition stage with the exclusion of retention. Retention strategies by an ecommerce solution provider truly pay off in the long run and help you build a sound business over time. In order to build a successful retention marketing program, ecommerce solutions in India must aim to prioritize its marketing efforts. Even a tiny change in customer retention can cascade through a business system and multiply over time.

Here are some of the ways you can do that:

Frequent Communications: 

 Frequent Communications

Emails and postcards are inexpensive ways to maintain communications with customers. It’s all about communication and engagement. Be a frequent, courteous social media presence. Use complaints as an opportunity to resolve the problem fully and to thank them with additional services. Host podcasts, give-away events, “open office” Q & A hours, or special sales.

Loyalty Programs:

Loyalty Programs

Reactivating customers who already know you and your product is one of the easiest, quickest ways to increase your revenues. Re-contact and find out why they’re no longer buying. This will lead to some of your best and most loyal customers.

Adding CRM:

Adding CRM

A CRM system, or customer relationship management system, allows you to track, monitor and communicate with customers using an automated platform. You can customize messages to focus on items, issues, products or information of interest to specific customers.

Consistent Customer Experience:

Consistent Customer Experience

There must always be total consistency between what you say and do and what your customers experience. The design, build quality, reliability and serviceability of your product or service must be of the standard your customers want, need and expect. Customers will be attracted to you if you are open and honest with them, care for them, take a genuine interest in them. Don’t let them down and practice what you preach.
Author – Pragyan Sharma

Content Writer at Buildabazaar – The best ecommerce solution provider in India.

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