The impact that tech-savvy customers are having on the ecommerce world is not just stronger than ever. Instead, technology today is helping customers keep track of their purchases. And altering the ways in which those consumers interact with ecommerce solution providers. Consumers now have access to a range of tools that help them gauge prices of various ecommerce store builders. As technology helps them make stronger connections with consumers and build their brands faster and be one of the best ecommerce solutions. With the advent of Internet and enhanced mobility, Buildabazaar – an ecommerce solution provider is changing the picture rapidly. Here are top ecommerce marketing trends for 2017:
Chatbots: Companies are turning toward chatbots as the most lucrative solution to handle the growing volume. Many respondents already prefer social media as the best avenue for customer care. Besides greatly reducing the workload for employees, chatbots can increase communication and reduce response times to social messages in need of an answer.
Augmented reality is closer to the real world. It adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Both video games and cell phones are driving the development of augmented reality. Everyone can now benefit from the ability to place computer-generated graphics in their field of vision.
QR codes can be thought of as a paper based hyperlink. That connects the physical tangible world to the online domain. The printed code needs to be scanned with a scanner application. Which translates it into actionable information such as text message, images and webpages. The code can be integrated with any type of media like print advertising, Business cards, brochures and flyers, online advertisement etc.
E-wallets: People are now moving away from wallets and cash payments as digital wallets are gradually becoming popular among them. These digital payments on ecommerce stores are presented with incentives, promo codes and other attractive offers. This practice appeals people to start using e-wallets as payment modes. Digital wallet apps such as Apple Pay, Google Wallet, PayPal – are already being utilised.