Why is SEO Important for Ecommerce? – to make sure that your products can be found easily on search engines. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Ecommerce platforms like BuildaBazaar, Shopify and Bigcommerce offer such SEO features and some of them are even advanced. BuildaBazaar offers SEO optimization to enhance search engine rankings and discoverability of the store. Odigma – a tool, optimises the site from a code, content, performance, links and mobile perspective which helps in achieving that #1 ranking on SERP.
So what things should be kept in mind before choosing the best ecommerce platform for SEO?
Independent Navigation Links: Some ecommerce platforms like BuildaBazaar will automatically generate the navigation links in your menus using the same names as the products and product categories in your online store.
Independent Page Titles: There is a strong correlation for Page Titles that include a key search term. Some ecommerce platforms will automatically generate page titles using the same names as the products and product categories in your online store.
Independent Page URLs: The Page URL is the location of the page as shown in the address bar of the browser. There is good correlation for Page URLs that includes a key search term. Some platforms will automatically generate these too.
Independent Meta Descriptions: Some ecommerce platforms will automatically use the description shown on the page to create a default Meta description without giving you the option to independently control the text that appears with your Google listing.
Integrated Blogging Platform: Few sites have products that are so unique and newsworthy that other sites will want to link directly to your commercial pages. You are far more likely to attract external links by having a blog that contains topical, engaging and shareable editorial-style content.
Own Domain Name: A domain name is the unique name by which your website is found on the internet. Having your own domain name is the single most important factor to consider when you create online store.